John T. Bryant
GTM Architect | Revenue Leader
Revenue leader with 20+ years scaling B2B SaaS organizations from $20M to $100M+ ARR.
I transform underperforming sales teams into high-performers through process discipline, cross-functional integration, and strategic GTM design.
Increasingly focused on helping companies rethink how they structure sales and marketing—specifically, whether demand gen works better under revenue leadership.
Experience
Each role includes queryable AI context—the real story behind the bullet points.
GTM Advisor & Fractional Revenue Leader
Self-Employed
- Advising Series A/B companies on GTM structure, pipeline governance, and revenue team integration
- Supporting founder-led businesses in SaaS/Tech and home services sectors to implement discipline into sales and marketing efforts
- Implementing AI-based solutions to help identify and qualify early-stage opportunities
Sr. Director → VP, Global Direct Sales
Conversica
- Drove 34% YoY ARR growth by overhauling coverage model and pipeline governance
- Closed largest deal in company history ($1.5M ELA)
- Introduced AI-enabled forecasting & coaching tools, improving forecast accuracy & productivity
- Built unified pipeline review cadence integrating demand gen and RevOps
Sr. Director of Sales, Mid-Market & Enterprise
Conversica
- Increased ASP by 36% and reduced sales cycle by 18% through MEDDPICC rigor
- Delivered 22% lift in NRR through expansion strategy developed with CS and RevOps
- Built coaching cadence that produced multiple consecutive quarters of quota-exceeding AEs
RVP → VP of Sales
Acoustic
- Increased renewal rate to 90% and achieved 85% expansion quota attainment
- Rebuilt CS-aligned upsell motion to strengthen retention and expansion ACV
Regional Vice President of Sales
Acoustic
- Delivered $4M in new logo ARR post-spin from IBM
- Reset GTM operating model across compensation, pipeline definitions, and field processes
Worldwide Sales Leader, Watson AI Marketing
IBM Corporation
- Managed $70M global quota, grew market share 25% YoY
- Led integrated GTM programs aligning global sales, marketing, and product organizations
- Expanded and delivered first deals in Asia (Taiwan) and South America (Chile, Peru, Argentina, Colombia, Brazil)
Sr. Director of Sales, Retail Vertical
Oracle NetSuite
- Led $25M P&L for Retail vertical with 30% year-over-year revenue growth
- Managed team of 20 AEs and 3 sales managers
- Built vertical GTM strategy and improved forecasting and execution discipline
Projects
What I've built — not just where I've worked
GetBilled
SAP-Certified Billing Intelligence Platform
Built the entire GTM motion from zero for an SAP-certified billing solution targeting mid-market and enterprise accounts. This wasn't just sales strategy — I designed and shipped the tools that made the motion work.
Key Highlights
- AI-powered account scorer that prioritized outbound targets by billing complexity and SAP fit
- ROI calculator embedded in the sales process — gave AEs a quantified value story on first call
- Outbound automation pipeline connecting intent signals to sequenced outreach
- Full GTM playbook: ICP definition, messaging framework, sales process, and comp model
GetBilled — Website & GTM Strategy + ROI Tools
Trapped Cash Estimator & Value Reports
Interactive sales tools built directly into GetBilled's sales motion. Prospects enter their billing metrics and instantly see a personalized ROI projection — plus a branded PDF report they can circulate internally to build the business case.
Key Highlights
- Trapped Cash Estimator — quantifies revenue leaking through billing delays and errors
- Value Report generator — automated branded PDF with prospect-specific projections
- Embedded in the sales process: used live on discovery calls and left-behind after demos
- Hosted on Railway with sub-second response times
IdeaCatcher
Voice-First Idea Capture App
End-to-end mobile app built and shipped to both the App Store and Google Play. Captures ideas with voice, text, or camera — then uses AI to tag, organize, and surface related ideas before they get lost.
Key Highlights
- Real-time voice transcription via Deepgram with <500ms latency
- Claude API integration for semantic tagging and idea relationship mapping
- Offline-first architecture with Supabase sync when connection restores
- Shipped to iOS and Android — live in both stores
FieldKit
Field Service Management Platform
Full-stack platform for field service businesses — replacing the spreadsheets and phone calls that most small operators still use. Built for technicians in the field and dispatchers in the office.
Key Highlights
- Job dispatch, scheduling, and real-time technician status tracking
- Customer communication portal with automated appointment reminders
- Multi-tenant architecture with row-level security — each org's data fully isolated
- Mobile-first UI with optimistic updates for fast performance on spotty connections
InspectionLens
Real Estate Inspection AI
Turns raw home inspection reports into structured, negotiation-ready summaries. Buyers and agents upload a PDF; the system extracts every issue, categorizes severity, estimates repair costs, and generates a clean summary they can share with sellers.
Key Highlights
- PDF parsing and extraction from any inspection report format
- AI categorization by severity: safety hazards, major repairs, cosmetic issues
- Cost estimate ranges based on issue type and regional construction data
- Generates a branded summary document ready for negotiation
Skills
An honest assessment of where I am
Strong
- Go-to-Market Strategy & Architecture
- Revenue Operations & Pipeline Governance
- Sales Turnarounds & Org Scaling
- Enterprise & Mid-Market SaaS Sales
- MEDDPICC & Sales Process Discipline
- Cross-Functional Team Integration
- Salesforce
- AI-Enabled Sales Tools & Forecasting
- Demand Generation & Pipeline Strategy
- Conversational AI Platforms
- Chorus
- ZoomInfo
Moderate
- Clari
- Outreach
- HubSpot
- Tableau
Gaps
- Product-Led Growth (PLG)
Honest Fit Assessment
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